See’s Brand Copy
Reshaping the story of See’s Candies was a fun challenge—when I came onboard the copy was lacking focus, consistency and personality. It was an invaluable experience to build the new See’s brand voice from the ground up, strategizing and collaborating with internal partners to develop a warm, engaging voice that embodies See’s old-fashioned brand, but also connects with today’s customers.
DIGITAL ADS
My team created digital ads targeting each of our customer personas, with messaging and imagery tailored to each segment of our consumer base. I led kick-off meetings, wrote, edited and proofread the copy. I collaborated with designers to ensure that the creative was on-brand, the products featured were accurate, and that copy and design worked seamlessly together.
PRINT ADS
In collaboration with the Creative Director and our design team, implementing feedback from marketing and other internal partners, I have helped create over 200 print ads—from box stuffers to magazine ads to seasonal catalogs.
Creative Options
For all projects, our process involves creating multiple options for Marketing to review and select. After writing the copy options, I work with the designer to ensure all the creatives are strong—with a cohesive look and feel, the correct products, and consistent branding.
RADIO SPOTS
Writing for radio is one of my favorite things! I created many radio scripts and live reads for See’s.